Baseline 52 August 2007
| Weight | 0.414000 |
|---|---|
| Binding | Magazine |
| Pages | 52 |
| Date Published | 2007-08-28 00:00:00 |
| ISBN13/Barcode | 9770954922000 |
|---|---|
| Publisher | Baseline |
Welcome to Baseline issue 52. Regular readers will notice the redesign and changed format. We felt that the magazine, now in its 28th year, was due for a design overhaul. Since Bradbourne Publishing took over the publication in 1995, Baseline has undergone a number of subtle changes. The cover, jacket and banner gave the product its distinct appearance. The logo, grid, editorial style and typeface formed its visual structure. All this has served well for the past 12 years.
The new design
The team at HDR Visual Communication has designed a new logo, created a new grid and, after detailed research, selected new editorial typefaces.
To suit the history and nature of the magazine, the two new leading editorial typefaces are Akkurat and Kingfisher. Akkurat is a Continental sans serif, designed by Laurenz Brunner (Switzerland) and distributed by Lineto. Kingfisher, a serif by the English type designer Jeremy Tankard, will be introduced in the following issues.
The Akkurat family adds to the new, structured image of the magazine and has a range of useful weights. The Kingfisher typeface, a serif, will be used in conjunction with Akkurat and will complement the design for text matters.
The new Baseline logo – a stencil design – is based on a special advanced copy of Akkurat Schwarz. The stencil design has been chosen to give the logo individuality, recognition and a sense of classic modernity. It also reflects craft and hand lettering, as well as relating to mass production, creative thought and production processes.
Editorial changes
We have also experienced changes at Bradbourne Publishing Limited. Mike Daines, founder and long-serving co-editor, has left the magazine and the publishing company. His input will be missed. Mike will concentrate on his venture, the e-lexicons, an electronic format learning resource, based on our acclaimed Baseline lexicon series.
In order to recognise emerging talents in our ever-changing world of the graphic arts and to assist in discovering historic, graphic treasures, a new teamof editorial contributors has been formed. These are distinguished designers, educators, authors and design critics Ken Garland (London), Steven Heller (New York), Arnold Schwartzman (Los Angeles), Helmut Schmid (Osaka) and, for our new educational section of the magazine, Ian McLaren.
Ken Garland
Influential designer, educator and examiner. In 1964, he published his First Things First manifesto. Ken has been a frequent lecturer at international design conferences and is author of various design publications.
Steven Heller
Design critic, author, former art director of the New York Times and co-chair of MFA design department at the School of Visual Arts, New York.
Arnold Schwartzman OBE RDI
Former director of design for the Los Angeles Olympic Games, an Oscar-winning film director and author of a number of design-related books.
Helmut Schmid
Renowned graphic designer in Osaka, his designs are a unique combi-nation of Japanese tradition and Western modernity.
Prof. Ian McLaren
Acclaimed academic and designer, worked in the design team of Otl Aicher on the legendary identity for the Munich Olympic Games in 1972.
Baseline Education
In our new education section, we aim to publish a variety of inspiring articles which show a spectrum of international educational topics. We hope this will provide a forum for discussion in the academic environment.
With all these new changes in place, we will remain dedicated to our readership and will continue to produce a publication to the high design and production standards for which Baseline is renowned.
To reflect the new identity, a new website design is in progress and will be launched in the autumn. Watch this space!
Enjoy the magazine in its ‘new suit’.