Community Fundraising: 2nd Edition 2019

In association with the Philanthropy Centre and the Chartered Institute of Fundraising

Community Fundraising is one of the oldest, best known and most resilient forms of fundraising. Often the public face of a charity, it can mobilise large numbers of supporters, raise substantial sums and increase awareness of and engagement in a charitable cause.

Community fundraisers have a rewarding, but also enormously challenging, role.

To help you to develop the right skills and know-how to hone your approach, this guide brings together some of the charity sector’s top community fundraisers to share their expertise and practical advice.

This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events. It also offers techniques on managing volunteers and stewarding participants, and considers recent developments, including how to:

• Manage and collect the right data
• Apply the results of data analysis
• Comply with the relevant legislation
• Develop digital communications
• Engage with business in the community

Whether you are new to the world of community fundraising or an experienced practitioner, this comprehensive guide will give you the direction you need to help your fundraising to flourish.

‘For a small regional charity like ours, this is a vital resource in diversifying our income strategy. This comprehensive fundraising guide not only helped us broaden our supporter base with limited resources but also improved our approach and retention plans.’

Matthew Cornish, Fundraising and Development Manager, The Bevern Trust

‘A fantastic overview of the key areas of community fundraising. Highly recommended, especially for new or sole fundraisers. A handy guide to be referred to again and again throughout your career.’

Sarah Goddard, Chair of Institute of Fundraising Community Fundraising Special Interest Group

‘Focusing on all aspect of modern-day community fundraising from strategy and planning to people management, audiences and techniques, this guide provides practical advice and insightful case studies throughout. Community fundraising is on the march – and this book will be of value to anyone looking to grow their knowledge and develop their community fundraising portfolio.’

Luke Mallett, Associate Director, Supporter Engagement, CLIC Sargent

‘Written in a no-nonsense and engaging way by expert practitioners, this is a fascinating look into the gratifying world of community fundraising. Anyone new to fundraising, or wanting to develop their knowledge further, will find it valuable. Whether it is the up-to-date techniques and practical tips or the case studies and useful templates, there is something here for all community fundraisers.’

Lucy Squance, Director of Supporter-led Fundraising, Alzheimer’s Research UK

‘With a growing interest among professionals in community fundraising and so few resources out there, there couldn’t be a better time for the new edition of this book. Drawing on established wider research but applying it in a pragmatic approach to the subject, this comprehensive guide will make essential reading for all community fundraisers.’

John Trampleasure, Director of Fundraising and Communications, RAF Benevolent Fund

‘This book provides a comprehensive route map for anyone, in a small or large organisation, wanting to set up and scale a community fundraising operation both sustainably and efficiently. It also offers a fantastic opportunity to learn from others who have trodden the path before.’

Tracy Griffin, Executive Director of Marketing, Fundraising and Communications, Scope [from the foreword]

 Contents