Complete Fundraising Handbook: 7th Edition

If you are a fundraiser or someone who needs to raise money for your organisation or scheme, you cannot be without this book

Never out of print since it was published in 1992, the book has more than earned its place on your fundraising department’s bookshelf. It is the most complete reference guide to fundraising available, with detailed information about the theory and practice of effective fundraising.

Completely new to this edition are chapters on Digital fundraising and social media, as well as wholly refreshed chapters on Events and fundraising volunteers and Community fundraising. The National Lottery and Government funding chapters have been substantially revised and all chapters have new and updated content to take account of the rapidly changing fundraising world.

Who should buy this book?

Professional fundraisers, whether beginners or more experienced will benefit from the information inside this core resource. It is also a key text for chief executives, trustees and managers.

What does it cover?

This is a one-stop shop that encompasses all of the main fundraising sources and techniques. You’ll find yourself dipping into it almost every day.

• Authoritative chapters from the world’s best fundraising and charity minds.
• Case studies throughout of fundraising campaigns that have, and haven’t, worked.
• The common mistakes new fundraisers make, and how to avoid them.
• Fully updated to reflect today’s tighter regulatory environment and rapid changes in technology.

‘The Complete Fundraising Handbook has kept pace with the accelerating rate of change in our profession so that it remains an invaluable and practical aid for any fundraiser, whether they may be just entering the profession or they are a mature practitioner…Since the very first edition, it’s been providing wise counsel and practical guidance for all fundraisers and this edition brilliantly continues this tradition at a time when it’s very much needed.’

Paul Amadi, Chief Supporter Officer, British Red Cross [from the foreword]

‘This book provides a solid grounding in how to raise money for good causes in today’s fast-changing world.’ 

Harpreet Kondel, Fundraising Consultant

‘This fundraising encyclopedia is my first port to call if I have a query about any aspect of fundraising or a technical question that needs answering. Packed full of useful nuggets of information, it is an essential guide for all fundraisers.’ 

Craig Linton, Fundraising Consultant

‘As a small charity, very reliant on grants and donations, The Complete Fundraising Handbook has been a fantastic reference point. When reappraising our fundrasing strategy, it has encouraged us to look at smarter ways to fundraise and also to look at different sources for income generation.’

Hannah Worsley, Project Manager, Norwich Foodbank