Corporate Fundraising and Partnership: 5th Edition

In association with the Hartsook Centre for Sustainable Philanthropy at Plymouth University and the Institute of Fundraising

This book offers all the advice you need to help your charity create successful and long-lasting partnerships with corporates. With charity–corporate partnerships now more high profile than ever, the number of charity and corporate players working fruitfully together is on the increase.

For a successful partnership to help improve your charity’s finances and reputation, you will need to understand how to develop a robust strategy, follow best practice and get your voice heard by the right people.

This guide shows you how to achieve this using the best methods and techniques in the field, all with the ultimate aim of helping your beneficiaries.

Who should buy this book?

The diverse range of topics covered in this book provides a solid background for anyone involved in corporate fundraising, whether you are new to the field or a practised professional.

What does it cover?

This fifth edition combines chapter contributions and case studies from leading experts in both charity and corporate sectors, including how to:

• Develop a strategic approach to corporate fundraising and take
• advantage of research and data
• Find new partners, carry out due diligence and choose a corporate
• partnership portfolio
• Pitch for partnerships and negotiate the best value for your charity
• Manage the corporate account and recruit and structure a team
• Forewarn and forearm yourself with crucial legal and regulatory issues

‘Corporate Fundraising and Partnerships was the first fundraising book I read as a new corporate fundraiser 15 years ago. Now as a Fundraising Director of a national charity, the book is still as valuable and beneficial as it ever was. It is an excellent resource for all charities and fundraisers who are looking for support and engagement from corporations. The case studies illustrate points that are relevant for all charities and the strategic development tools are very useful. Corporate partnerships are changing and this book will help your teams remain one step ahead.’

Rachel Kirby-Rider, Chief Executive (formerly Director of Income and Engagement), Young Lives vs Cancer

‘An insightful guide into best practice on corporate giving, this mixture of thoughtful commentary and practical case studies has helped us to raise our game and be more strategic in an important area of charity fundraising.’

Mark Barkaway, Director of Fundraising and Communications, Sussex Wildlife Trust

‘The latest edition of this excellent title is once again stuffed full of straight-up, helpful advice, useful tips and insights from case studies. Both new and experienced practitioners can take advantage of the hard-earned knowledge these seasoned practitioners share and increase their success in developing open and mutually valuable charity–corporate relationships.’

Manny Amadi, MVO CEO, C&E Advisory and Editor, C&E Corporate-NGO Partnerships Barometer

‘Valerie Morton has assembled a brilliant group of contributors to share their wisdom with you, and the result is a hugely useful guide… Corporate Fundraising and Partnerships offers wisdom and advice on the full spectrum of the subject, from a helpful history to the latest trends and techniques. More crucially, it will set you right for your future fundraising path by making you better prepared and more confident, with a greater prospect of achieving fantastic corporate–charity partnerships.’

Alix Wooding, Director of Development, South Bank Centre [from the foreword]