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Innovative Growth
£35.00
238 Available
ISBN
9789187791321
Innovative Growth is available to buy in increments of 1
The Journey from A to B While Building C
A Practical Guidebook for Mid-Sized Businesses and Strategic Business Units
Business wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen.
| Weight | 1.000000 |
|---|---|
| ISBN13/Barcode | 9789187791321 |
| ISBN10 | 9187791323 |
| Author | Ian Kierans & Keith Goffin |
| Binding | Paperback |
|---|---|
| Date Published | 1st January 2023 |
| Pages | 348 |
| Publisher | Rheologica Ltd |
Most innovation books target start ups or large corporates. The unique challenges of mid sized businesses ( and strategic business units, which are the growth engine in most economies, are ignored. This authoritative, no nonsense book will guide your business in its innovation journey from Point ‘ where it currently is, to Point ‘
the performance you want It cuts through the clutter of innovation tools, to focus on the essential capabilities ‘ that drive growth.
Five integrated phases that lead to Innovative Growth are clearly mapped out.
- Shaping innovation strategy
- Organizing for the journey
- Developing deep insights and novel solutions
- Selecting projects to implement and
- Getting innovations to market
At each phase the processes that make innovation possible and, crucially, the mindsets needed to make it happen, are brought to light. The book is designed around:
- Key management tools, formatted as templates for action.
- 57 diagrams with clear explanations of how to apply them.
- Management checklists and schedules.
- 24 international case studies, such as Red Ventures (USA), Patagonia (USA), Svensson (Sweden), Pinarello (Italy), Diageo (EU), SoftBank Robotics (France) and DCC (Ireland). These insightful cases demonstrate how innovation really happens.
- Website www.innovativegrowth.com with downloadable tools.
The Authors
Keith Goffin is Emeritus Professor at Cranfield School of Management and a Research Professor at Stockholm School of Economics. He has published over 50 academic papers and four books. He is a thought leader on identifying customers’ hidden needs and innovation strategy. He teaches on MBA programmes and is a consultant to leading organizations.
Ian Kierans
is the Director of Advanced Organisation a consultancy specializing in strategy, innovation, and change. His PhD focused on how established businesses can succeed at business wide innovation. Ian helps businesses develop new strategies and overcome mindset issues. He is an award winning adjunct Professor at Trinity and Mannheim Business Schools.