Legacy and In-Memory Fundraising 4th Edition
Getting supporters to leave donations in their Will is one of the most sensitive but also the most profitable ways to fundraise.
This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.
You’ll learn techniques and strategies, as well as other important things to consider such as ethics, timing, using events and identifying those to target.
Who is this book for?
This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit.
The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy.
| Weight | 0.460000 |
|---|---|
| ISBN13/Barcode | 9781784820305 |
| ISBN10 | 1784820350 |
| Author | ROUTLEY, Claire & WILBERFORCE, Sebastian |
| Binding | Paperback |
|---|---|
| Date Published | 26th March 2018 |
| Pages | 280 |
| Publisher | Directory Of Social Change |
Getting supporters to leave donations in their Will is one of the most sensitive but also the most profitable ways to fundraise.
This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.
You’ll learn techniques and strategies, as well as other important things to consider such as ethics, timing, using events and identifying those to target.
Who is this book for?
This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit.
The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy.
Contents
|
1 |
What is going on in the legacy marketplace? |
11 |
Marketing strategy |
|
2 |
Who gives and why |
12 |
Traditional media |
|
3 |
Fundraising standards and ethics |
13 |
Digital communications NEW |
|
4 |
Integrating legacies into your strategy |
14 |
How to talk about legacies in conversation |
|
5 |
Budgeting for and evaluating legacy campaigns |
15 |
Stewarding pledgers |
|
6 |
Crafting the case for support |
16 |
The law concerning succession to property |
|
7 |
Tools to inform your strategy |
17 |
Legal pitfalls |
|
8 |
Research to inform strategy |
18 |
Legacy administration systems |
|
9 |
Legacy forecasting |
19 |
Executor services |
|
10 |
Intermediaries and events |
20 |
In Memory giving NEW |
- Authoritative, comprehensive, practical - leading guide by sector experts.
- New chapters including In Memory Fundraising and Digital Communications. recognising the importance of these growing areas.
- Now in association with Hartsook Centre for Sustainable Philanthropy, University of Plymouth and The Institute of Fundraising
‘Gifts in wills have the potential to change the world. Engaging your supporters and the wider public in legacy conversations has never been more crucial or more exciting. This book is a great starting point to help fundraisers shape their legacy strategy, influence internally and understand the variety of ways in which they can raise awareness and inspire people to include a gift in their will.’
Dominique Abranson (Dip IDM), Legacy and In-Memory Manager, WaterAid and Chair, Institute of Fundraising Legacy and In Memory Special Interest Group
‘This book reads like a who’s who of some of the greatest legacy and in-memory fundraisers over the past decade. From crafting your case for support to creating conversations; and from legacy forecasting to legal pitfalls – this book has it all.’
Rob Cope, Director, Remember A Charity and Director of Development, the Institute of Fundraising [from the foreword]
‘This little gem of a book is a very easy read that will answer all your questions and help you to build your legacy programme from start to finish. You’ll find yourself referring to it again and again, no matter what level you are working at.’
Emma Deabill, Alumni Relations and Development Co-ordinator, University of Portsmouth
‘It’s great to see an updated edition of this fantastic book, which offers valuable insights from a number of different experts in the field. Irrespective of the size of your organisation or the extent of your experience, you’ll find really practical takeaways that will enhance your fundraising practice.’
Craig Fordham, Director of Legacies, Macmillan Cancer Support