Menstruation Now

What Does Blood Perform? Each of the 8 chapters in this volume addresses menstruation and/or menstrual blood in various media sites with a view to answering the question, what does blood perform? Menstrual blood may be enduringly feminine but it is never just one thing. Menstruation Now contains a chapter on advertising: the shifting “conversation” of menstruation in contemporary advertising leads to youtube videos and other online sources. “This book is not only smart, it is fun. It flirts with the margins of discourse on women's bodies, and then breaks their hearts. It ranges across time and form, drawing from multiple disciplines and forging connections among them. Students and professors of feminism in all fields will find things to delight them. Patriarchy, watch out: there will be blood!” -- Kate Kane, Ph.D. Department of Communication, Media, and Theatre, Northeastern Illinois University