Writing for the Web - Speed Reads

When readers can leave your website with just one click, writing effectively online is one of the most important skills you can learn. Part of DSC’s Speed Read library, Writing for the Web tells you the key principles of writing good web content, how it differs from offline writing and why you must get it right to succeed on the internet. It contains vital techniques for keeping your visitors reading, getting them engaged with your copy and taking the actions you need them to take. Who should buy this book? This short guide is aimed at anyone who has to write online copy, from those who post up occasional blogs or training descriptions, to dedicated online writers. What does it cover? Get the essentials in one quick and comprehensive guide. Learn how people read online and how to write for them. Make your web pages accessible to everyday readers, and to those with special needs. Good planning for your online content, including how you will keep readers interested. Effective calls to action: how to write them and how ofte