Zingmagazine came out of the idea that within certain disciplines, artistic and otherwise, various cross-references occur, both with individuals and the material of their particular interest. Rather than remaining isolated and apart, either through an unaware and uninformed (or aware and informed) malaise, there is a need to commingle arenas. Each issue's curator is invited to create a context of their choosing. A myriad of different disciplines are explored in each issue from architecture, design, fiction, poetry, drawing, photography, video, music, fashion, as well as a special projects including books, posters, and CDs.